Iceland’s unique fashion scene: Top trends to look out for

“From the raw beauty of nature to the vibrant culture, Iceland has always been a land of many wonders. But did you know that it’s also home to an incredible fashion scene? Filled with unconventional styles and bold aesthetics, Icelandic fashion is unique in every way. So sit back and get ready to discover the top trends shaping this extraordinary world of style!”

What is being worn in Iceland right now?

In Iceland, fashion is often dictated by the weather. As the country experiences a constant influx of warm ocean water, settings ranging from formal attire to everyday clothing become more unpredictable and unique than in other parts of the world. That said, there are some trends that are consistently seen on the streets of Reykjavik and other Icelandic cities during the summer months.

Here are a few to look out for:

Solid colors reign supreme – whether they’re black, navy blue, or any other color that can easily be combined with different outfits, solid pieces make for a versatile wardrobe. Along with being comfortable to wear all day long and providing shade from the sun if needed, this option is perfect for keeping cool in summer weather.

Lightweight knits – A good fabric choice for hot climates is a lightweight knit. This type of fabric breathes well and keeps you cool and comfortable all day long. When it comes to colors, stay away from anything too dark or heavy since they will only make you sweat more. Opt for lighter colors such as pastels or whites that will flow nicely off your skin.

Outdoor accessories – For an added layer of style and protection against the heat, consider adding some stylish outdoor accessories such as hats, sunglasses, or sarongs to your outfit repertoire. These items can breathe well in hot weather conditions and add an extra level of fun and excitement to your look!

Where to find the latest Icelandic fashion?

If you’re interested in fashion in Iceland, be sure to check out the following online platforms: Hlaðabliðir, Sölva Magna, and Alvara. These are all great resources for finding the latest Icelandic fashion trends. Additionally, many of the country’s top fashion designers often have their own boutiques where they sell their designs. So if you’re looking to buy something unique and beautiful, head over to one of these places!

What are some of the hottest fashion brands in Iceland?

There’s no denying that Iceland is one of the most fashion-forward countries in the world. In fact, it has its own unique fashion scene that’s worth exploring. Here are some of the hottest fashion brands in Iceland:

1. Bik Bok This lifestyle brand was founded by two Icelander sisters in 2015 and quickly became a favorite among locals and tourists alike for its trendy and affordable clothing line.

2. Birnbaum&Co Founded by Icelandic designer Hildur Birnbaum, this popular label is known for its unique mix of Scandinavian contemporary style with elements of Japanese design.

3. Demna Gvasalia Known for his avant-garde tailoring and high-street cool, Ukrainian designer Demna Gvasalia is swiftly becoming a household name on the fashion scene across Europe. His collections are generally characterised by their clean lines, bold colours and innovative fabrics.

What will be popular in the next few months in Iceland?

Iceland’s fashion scene is always evolving and changing, so it’s important to keep an eye out for the latest trends. Here are five of the most popular styles that you’ll see in Iceland in the next few months:

1. Stripes and florals stripes and florals are a big trend in Iceland right now, and they look great on anyone! This style can be achieved through different patterns and colors, so there’s sure to be a style that works for you.

2. Vintage chic if you’re looking for a more nostalgic look, vintage-inspired clothing is perfect. This style features dainty silhouettes with pretty lace accents, giving it a Old World feel.

3. Bohemian chic this trend is all about mixing elements of nature together with your wardrobe. You’ll see natural materials like wool mixed with colorful fabrics to create an eclectic look that’s fun and comfortable to wear.

4. Animal prints another popular trend in Iceland right now is animal prints! These prints can be found on everything from clothing to accessories, so there’s something for everyone to enjoy. Whether you’re a fan of wild animals or just want something unique on your wardrobe, animal prints will definitely have you covered.


Iceland’s fashion scene is incredibly unique and as such, there are a lot of trends to look out for in the coming months. From fresh take on classic styles to covetable jewel tones, we’ve got you covered. So what are you waiting for? Start stocking up on fashionable wear today!

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