Setting New Standards: Why Pro Riders Swear by Burton Canada’s Riding Equipment

Are you an adrenaline junkie craving the ultimate snowboarding experience? Look no further! Strap on your boots and grab your board because we’re about to dive into why pro riders worldwide are raving about Burton Canada’s riding equipment. Bursting with innovation, quality, and unrivaled performance, Burton sets new standards in the industry that even the most daring daredevils can’t resist. Get ready to elevate your shredding game as we explore what makes these top-of-the-line gear products indispensable for athletes who live and breathe snowboarding. So buckle up, it’s time to discover why Burton is every rider’s go-to brand!”

Introduction to Burton Canada

Burton Canada is a leading brand in the snowboarding industry, known for its high-quality riding equipment and innovative designs. The company was founded in 1977 by Jake Burton Carpenter, with a vision to create gear that would revolutionize the sport of snowboarding. Since then, they have made a significant impact in the industry and have become the go-to brand for professional riders.

The reputation of Burton Canada in the snowboarding community is unparalleled. Their dedication to excellence and constant pursuit of perfection has earned them a loyal following among professional athletes and enthusiasts alike. This blog article will explore why pro riders swear by Burton Canada’s riding equipment and what sets this brand apart from others.

The Importance of Quality Riding Equipment: How it can impact performance and safety

As a professional rider, having quality riding equipment is crucial for both performance and safety. The right gear can make all the difference in your ability to achieve success on the slope and ensure that you are protected from potential injuries.

Performance is a top priority for any rider, whether they are competing or simply enjoying their time on the mountain. Quality riding equipment plays a significant role in enhancing performance by providing durability, comfort, and optimal functionality. For example, snowboards from Burton Canada are designed with advanced technology and materials that allow for better stability and control while riding. This ultimately leads to more precise movements and better overall performance on the snow.

Moreover, well-made riding gear also offers maximum comfort, which is essential for staying focused and maintaining stamina throughout long days of shredding on the mountain. Pro riders know that being comfortable on their board can significantly improve their endurance and give them an edge over competitors.

Aside from performance benefits, quality riding equipment also ensures safety while out on the slopes. Riding at high speeds with challenging terrain requires reliable gear that can withstand impact and protect against potential injury. Burton Canada’s helmets incorporate innovative designs with shock-absorbing materials to provide superior protection against falls or collisions.

Moreover, properly fitting boots are crucial in preventing accidents as they offer support to the ankles necessary for snowboarding movements. A good quality pair of boots will also keep your feet warm even in harsh weather conditions – preventing any discomfort or frostbite that could affect your performance.

Not only does having top-notch gear contribute to your own safety, but it also protects those around you. If your equipment fails, there is a risk of causing harm to other riders on the slope or yourself. Quality gear undergoes strict testing and meets safety standards to ensure its reliability.

Furthermore, investing in quality riding equipment can save you money in the long run. While cheaper gear may seem like a cost-effective option at first, it may not last as long or provide the necessary support and protection needed for intense riding. By investing in quality gear, you are ultimately saving yourself from having to constantly replace lower-quality gear.

Focus on Innovation: How Burton Canada stays ahead of the game with their cutting-edge technology

Innovation has always been at the core of Burton Canada’s philosophy, and it is a key factor in why their riding equipment is so highly revered by professional riders. Through their commitment to constantly pushing the boundaries of technology and design, Burton Canada has established itself as a leader in the snowboarding industry.

One of the ways that Burton Canada stays ahead of the game is through their investment in cutting-edge technologies. Their research and development team continuously works to develop new materials and techniques that enhance performance, durability, and comfort for riders. This allows them to create riding equipment that is not only high-performing but also long-lasting.

One notable example of Burton Canada’s focus on innovation is their use of carbon fiber in their snowboards. Carbon fiber is known for its lightweight yet durable properties, making it an ideal material for creating high-performance boards. By incorporating this material into their snowboards, Burton Canada has been able to produce boards that are both strong and responsive, allowing riders to have greater control on the slopes.

Another aspect where innovation plays a role for Burton Canada is in their bindings. Advanced binding systems such as “The Channel” have revolutionized the way riders customize their bindings according to personal preference and style. This unique system offers infinite adjustability without adding extra weight or complexity to the binding. It also eliminates traditional binding mounting hardware, resulting in a smoother ride with less interference from screws.

Burton Canada also stays ahead of the game by utilizing top-of-the-line 3D printing technology in their product development process. This allows them to quickly and efficiently create prototypes of new designs, allowing for faster testing and refinement of their products. With this technology, Burton Canada is able to bring fresh and innovative products to market at a quicker pace, ensuring that they are always at the forefront of snowboarding equipment.

In addition to their use of cutting-edge technology, Burton Canada also prioritizes sustainability in their innovation efforts. They are committed to reducing their environmental impact by using eco-friendly materials and practices in their production processes. For example, they have developed their own eco-conscious waterproofing technology called “bluesign,” which uses less water and energy than traditional methods.

Overall, through their constant focus on innovation and commitment to sustainable practices, Burton Canada has solidified its position as a leading force in the snowboarding industry. Their dedication to pushing the boundaries of technology not only benefits riders with top-performing equipment but also demonstrates a deep understanding of the sport and its community. As they continue to evolve and refine their processes, we can expect even more groundbreaking advancements from Burton Canada in the future.

A Closer Look at Burton Canada’s Most Popular Products: Snowboards, boots, bindings, outerwear, apparel and bags

Burton Canada is known for setting new standards in the snowboarding industry, and their top-of-the-line equipment has gained widespread popularity among professional riders. In this section, we will take a closer look at Burton Canada’s most popular products, including snowboards, boots, bindings, outerwear, apparel and bags.

Burton Canada offers a diverse range of snowboards to cater to the different riding styles and preferences of riders. From freestyle park boards to all-mountain boards, their designs are innovative and constantly evolving. Some of their most popular models include:

  1. Custom X: This board is designed for advanced riders who want maximum speed and precision while carving down the mountain. It features a directional shape with camber profile that provides stability and edge control.
  2. Process Flying V: This all-mountain board is perfect for intermediate to advanced riders looking for versatility in different terrain conditions. With its hybrid rocker-camber profile and twin shape design, it offers a playful feel while still maintaining control.
  3. Talent Scout: Designed specifically for female riders, this board features an asymmetrical shape that caters to women’s natural stance on the board. It offers effortless turns and smooth landings making it perfect for park riding or all-mountain cruising.

Finding the right snowboard boots is crucial for performance on the mountain. Burton Canada offers a wide selection of boots that prioritize comfort without sacrificing performance. Some popular options among pro riders are:

  1. Ultraweave Fly knit: This high-end boot features a unique woven construction that provides exceptional comfort and support. It also comes with Burton’s Speed Zone™ lacing system for quick and precise adjustments.
  2. Ion: Designed for advanced riders, this boot offers maximum responsiveness and support with its stiff flex rating. It also features a heat moldable liner for a custom fit and BOA® Fit System for easy lace adjustments.
  3. Limelight: Constructed with women’s specific design, this boot caters to the needs of female riders. Its medium flex rating makes it suitable for all-mountain riding, while its soft interior liner provides all-day comfort.

Burton Canada’s bindings are designed to offer superior performance and control on the mountain. Some of their most popular models include:

  1. Cartel X Re:Flex: Designed for aggressive riders, this binding is made from lightweight aluminum material that enhances response and control. Its FlexSlider™ ankle strap also promotes flexibility without compromising on support.
  2. Malavita EST: This binding features Burton’s EST mounting system, which allows for endless stance options on your snowboard. With its medium stiffness rating, it offers versatility in different terrain conditions.

Burton Canada’s outerwear is known for its durability, functionality, and style. Their jackets and pants are designed to keep you warm and dry in harsh winter conditions. Some popular options include:

  1. AK GORE-TEX® 3L Hover Jacket: This high-performance jacket is made with waterproof and breathable GORE-TEX® fabric that will keep you dry in even the wettest conditions. It also features a slim fit design for a sleek look.
  2. AK Baker Down Insulator: This versatile insulator jacket can be worn as a mid-layer or on its own. Filled with lightweight down insulation, it provides warmth without bulkiness.

Burton Canada’s apparel line includes everything from base layers to beanies, all made with quality materials and innovative designs. Here are some must-have items from their collection:

  1. Midweight Base Layer Crew: Made from quick-drying and odor-resistant fabric, this base layer is perfect for staying warm and comfortable under your outerwear.
  2. Crown Bonded Full-Zip Hoodie: A favorite among riders, this hoodie is made with moisture-wicking material that keeps you warm and dry while riding or lounging.

Lastly, Burton Canada offers a variety of bags to carry all your gear to the mountain. From backpacks to duffel bags, their products are designed for durability and convenience.

  1. Rider’s Pack 25L: This backpack offers plenty of storage options for all your snowboarding essentials, including a dedicated pocket for goggles and zippered pockets for valuables.
  2. Wheelie Flight Deck: Made with rugged fabrics and durable wheels, this wheeled duffel bag is perfect for traveling with all your gear. It also features a convenient external zippered pocket for easy access to important items.

Overall, Burton Canada’s most popular products showcase the brand’s commitment to continuous innovation and high-quality performance in every aspect of snowboarding. Whether you’re a beginner or professional rider, their range of equipment and apparel has something for everyone.


In conclusion, it is clear that Burton Canada’s riding equipment sets a new standard in performance and quality for professional riders. With their dedication to constantly innovate and improve their products, they have become the go-to brand for top athletes in the snowboarding world. From advanced technology to eco-friendly initiatives, Burton Canada has proven to be a leader in the industry while also staying true to their roots of passion and commitment to snowboarding. So next time you hit the slopes, consider investing in Burton Canada’s riding equipment – your ride will thank you.

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