Size-Inclusive Elegance: Experience the Joy of Shopping for Clothes at Cato

Are you tired of feeling excluded and frustrated when shopping for clothes? Look no further – Cato is here to revolutionize your fashion experience. Gone are the days of limited sizes and limited options. With their commitment to size-inclusive elegance, Cato ensures that every woman can find stylish outfits that make her feel confident, beautiful, and celebrated. Join us on a journey through the world of inclusive fashion as we dive into why Cato is leading the way in making shopping a joyous experience for all!


Finding clothes that not only fit well but also make us feel confident and stylish can be a struggle for many people, especially those who fall outside of the traditional fashion industry’s narrow size range. This is where Cato comes in – a clothing brand that caters to all body types and sizes, embracing the beauty of diversity and empowering customers to feel beautiful in their own skin.

In this blog post, we will explore how Cato has curated a collection of elegant and inclusive clothing options for women sizes 0-28. From their extensive size range to their commitment to body positivity, we will delve into what makes Cato stand out from other retailers when it comes to size-inclusive fashion.

Cato’s Size Range:

One of the standout qualities of Cato is its wide selection of sizes. Unlike many other brands that offer limited options for plus-size customers, Cato offers sizes ranging from 0-28. This means that no matter your body shape or size, you can find something at Cato that fits you comfortably and makes you look great.

Additionally, Cato’s sizing is consistent across all styles, making it easier for customers to find their perfect fit without having to try on multiple sizes. Their dedication to providing diverse sizing options demonstrates their commitment to creating an inclusive shopping experience for all customers.

Overview of Cato and Their Commitment to Size-Inclusivity

Cato is a fashion retail store that has been around since 1946 and has grown to become one of the leading retailers in the United States. With over 1,300 stores across the country, Cato offers a wide range of clothing options for women, including plus-size options. However, their commitment to size-inclusivity goes far beyond just offering a few sizes for larger women.

At Cato, size-inclusivity is not just a trend or buzzword but a core value that they adhere to in all aspects of their business. This commitment can be seen in various aspects of the company, from their design process to their marketing strategies and customer service.

One of the main ways Cato showcases its dedication to size-inclusivity is through their product offerings. They understand that every woman deserves to feel confident and beautiful no matter her size or shape. As a result, they have carefully curated collections that cater to women of all sizes and body types.

The brand’s sizing ranges from small to 28W (equivalent to 4XL), providing options for women who struggle with finding clothes that fit them comfortably. Additionally, Cato carries petite and tall sizes, ensuring that every woman can find garments that are proportioned correctly for her height.

Another significant way Cato shows their commitment to size inclusivity is through their diverse marketing campaigns. Instead of only featuring models with stereotypical body types in their advertisements, Cato proudly showcases models of different shapes and sizes.

Their website also features a section dedicated to plus-size fashion, showcasing the latest trends and offering style tips for plus-size women. This not only helps customers envision how the clothes will look on their bodies but also promotes body positivity and inclusivity.

Cato’s commitment to size-inclusivity is further demonstrated through their customer service. The company offers free shipping and returns for online purchases, making it easier for customers to try clothes at home and make informed decisions about their purchases.

Their website also has a virtual sizing guide to help customers find the right fit when shopping online. Additionally, Cato has a dedicated customer service team that is available to answer any questions or concerns about sizing or product availability.

Types of Clothing Available for All Body Types at Cato

At Cato, we believe that fashion is for everyone – regardless of size, shape or body type. That’s why our stores offer a wide range of clothing options that cater to all body types. Our ultimate goal is to make every body feel confident and beautiful in their own skin.

Here are the different types of clothing available at Cato for all body types:

  1. Plus Size Clothing:
    We understand that finding stylish and well-fitting clothes for plus-size women can be a challenge. That’s why we have dedicated an entire section at Cato just for plus-size clothing. From tops, bottoms, dresses to outerwear – we have it all in sizes 16W-28W, with some styles going up to 34W.
  2. Petite Clothing:
    For our petite customers who struggle with finding pieces that fit them perfectly without any alterations, we have a specially curated collection of petite clothing. This line features all the latest trends and styles specifically designed for women who are 5’4” and under.
  3. Tall Clothing:
    We also have an extensive range of tall clothing options for our taller customers who often find it difficult to shop for pants or dresses that fit them appropriately in length. Our tall collection includes longer length pants, skirts and dresses so you can finally say goodbye to ill-fitting clothes.
  4. Maternity Clothing:
    Pregnancy should not mean sacrificing style and comfort when it comes to your wardrobe choices. We offer a selection of maternity wear that will keep you comfortable and stylish throughout your pregnancy. From stretchy tops and dresses to maternity jeans and leggings, we have everything you need to look and feel great during this special time.
  5. Curvy Clothing:
    Our curvy collection caters to women with curves in all the right places. These pieces are designed to flatter your figure while providing ultimate comfort. We have a variety of styles available in sizes 0X-3X that will make you look and feel like a million bucks.
  6. Activewear:
    We believe that staying active and healthy should be accessible to everyone, regardless of their body type. Our activewear line is available in extended sizes and features comfortable yet stylish workout options such as leggings, sports bras, tanks, and more.
  7. Lingerie:
    At Cato, we believe that confidence starts from within – which is why we offer a range of lingerie for all body types. From bras and panties to shapewear, our lingerie line will make you feel sexy and confident no matter what you’re wearing on the outside.

How Cato is Promoting Body Positivity Through their Campaigns and Partnerships

Cato is not just a store that offers trendy and affordable clothing options, they are also dedicated to promoting body positivity through their campaigns and partnerships. This has become an important aspect of their brand as they strive to create a welcoming and inclusive shopping experience for all customers.

One of the ways Cato promotes body positivity is through their diverse range of models in their campaigns. Instead of just showcasing one standard body type, Cato features models of all sizes, ages, and ethnicities. This allows customers to see themselves represented in the clothes being showcased, regardless of their personal appearance. By including a variety of bodies in their promotions, Cato is breaking away from the traditional beauty standards set by the fashion industry.

In addition to featuring diverse models in their campaigns, Cato also partners with organizations that align with their values and mission. One such partnership is with the National Eating Disorders Association (NEDA), an organization dedicated to supporting individuals struggling with eating disorders and body image issues. Through this partnership, Cato has been able to spread awareness about these important issues and promote self-love and acceptance among its customers.

Furthermore, Cato actively promotes #bodypositivity on social media platforms by sharing empowering messages and encouraging followers to embrace themselves as they are. They often feature photos from real customers wearing Cato clothing with captions that celebrate different body types. This creates a sense of relatability for customers who may have previously felt excluded or insecure while shopping at other stores.

Beyond campaigns and partnerships, Cato also offers an extensive range of sizes in their clothing options. They understand that bodies come in all shapes and sizes, and strive to provide options for everyone. This inclusivity is reinforced by their in-store shopping experience, where customers are greeted with personalized assistance from staff members who embrace individuality and diversity.

Tips for Finding the Perfect Fit at Cato

Finding the perfect fit when shopping for clothes can be a daunting task, especially in today’s fast-paced fashion industry where sizes and trends are constantly changing. However, at Cato, we believe that everyone deserves to find their perfect fit and feel confident and comfortable in the clothes they wear. Here are some tips to help you on your journey towards finding the perfect size at Cato:

  1. Know Your Measurements: The first step in finding the perfect fit is to know your exact measurements. It’s crucial to have accurate measurements of your bust, waist, hips and inseam handy when shopping for clothes. This will give you a better understanding of which size will work best for your body type.
  2. Pay Attention to Size Charts: Every brand has its own unique size chart, so don’t assume that you know your size based on previous experiences with other brands. At Cato, we provide detailed size charts for every item on our website and in-store, making it easier for you to find the right fit.
  3. Try Different Styles: Don’t be afraid to try different styles and silhouettes when shopping at Cato. Certain styles may look better on your body type than others, even if they are in the same size. Experimenting with different styles can help you discover what works best for your body shape.
  4. Consider Alterations: If you’re struggling to find an exact fit at Cato, consider getting alterations done. Our stores offer affordable alterations services that can help customize clothing to your specific measurements, ensuring the perfect fit.
  5. Read Reviews: Before purchasing an item, take a minute to read through reviews from other customers who have purchased the same item. This can give you valuable insights on the fit and quality of the product, helping you make a more informed decision.
  6. Don’t Get Stuck on Sizes: It’s important to remember that sizes are just numbers and they shouldn’t define how you feel about yourself. Focus on finding clothes that fit well and make you feel confident, rather than getting fixated on a specific size.

Finding the perfect fit may take some trial and error, but with these tips and our wide range of sizes at Cato, we’re confident that you’ll find the right fit for you. Our goal is for all our customers to feel comfortable and confident in their clothing choices, so don’t hesitate to reach out to our team for any further assistance or recommendations. Happy shopping!


Cato is not just a clothing store, it is a community that celebrates and embraces all body sizes and types. With their inclusive sizing and affordable prices, they have truly made elegance accessible to everyone. Say goodbye to the frustration of not finding your size or feeling limited in choices when shopping for clothes. At Cato, you can experience the joy of finding stylish and comfortable pieces that make you look and feel confident. Join the Cato community today and embrace size-inclusive elegance!

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