From Cotton to Catwalk: The Journey of Good American’s Premium Denim Collection

Welcome, fashion enthusiasts! Ever wondered how a simple cotton fabric transforms into a stunning piece of premium denim? Today, we invite you on an exhilarating journey from the fields where cotton blooms to the glamorous catwalks where style reigns supreme. Join us as we unravel the captivating tale behind Good American‘s coveted Premium Denim Collection. Hold on tight because this adventure promises to take your love for fashion and appreciation for craftsmanship to new heights!

Introduction to Good American

Good American is a premium denim brand that was founded in 2016 by Khloé Kardashian and Emma Grede. This brand has made waves in the fashion industry for its inclusive sizing and body-positive message. With their high-quality materials, trendy designs, and commitment to diversity, Good American has quickly become a popular choice among women of all shapes and sizes.

The vision behind Good American is to create denim that celebrates all bodies and empowers women to feel confident and comfortable in their own skin. In an industry that often promotes unrealistic beauty standards, the founders wanted to challenge the status quo and create a brand that celebrates diversity.

From its inception, Good American has been dedicated to providing inclusive sizing options for women. The brand offers sizes ranging from 00-24, making it one of the most size-inclusive denim brands on the market. Each pair of jeans is designed with all body types in mind, offering a range of cuts and styles to suit every woman’s unique shape.

In addition to being size-inclusive, Good American also values ethical production practices. The company prides itself on using sustainable manufacturing methods while maintaining fair labor standards for their workers. This commitment to sustainability not only benefits the environment but also supports local communities where their products are made.

Good American‘s popularity quickly grew after its launch due to its A-list celebrity backing from Khloé Kardashian and Emma Grede’s impressive network within the fashion industry. However, it was not just celebrity endorsements that propelled the brand’s success. Good American also gained a strong following on social media, with the founders utilizing their social media platforms to promote body positivity and showcase real women wearing their clothes.

In addition to denim, Good American has expanded its product line to include activewear, athletic gear, and swimwear. The brand continues to push boundaries by featuring diverse models in their campaigns and creating stylish and functional clothing for all body types.

Overall, Good American has made a significant impact in the fashion industry by promoting inclusivity, diversity, and body positivity. Its commitment to ethical production practices and dedication to providing high-quality products for all women make it more than just a denim brand – it’s a movement towards celebrating all bodies.

How Good American’s premium denim is made

The process of creating Good American‘s premium denim collection is a complex and intricate one, involving various stages and skilled craftsmanship. From the selection of high-quality materials to the finishing touches, every step is carefully executed to produce the perfect pair of jeans.

  1. Sourcing the Best Denim:

Good American uses only the best quality denim for their premium collection. The brand looks for ethically sourced cotton that is soft, durable, and has excellent stretch recovery. This ensures that their jeans not only feel comfortable but also maintain their shape wear after wear.

  1. Designing and Cutting:

Before any fabric is cut, Good American‘s designers spend months conceptualizing and perfecting each style. Once the designs are finalized, they are translated into patterns onto large rolls of denim fabric using state-of-the-art technology. The precision in cutting these patterns allows for minimal fabric waste and ensures consistency in every pair of jeans.

  1. Sewing Process:

The sewing process begins with individual pieces being sewn together by highly skilled craftsmen using specialized machines designed specifically for denim fabrication. These technicians follow strict guidelines to ensure that each stitch is placed perfectly, guaranteeing a flawless fit.

  1. Hand-Crafted Touches:

To add unique details to their jeans, Good American relies on hand-sewing techniques passed down through generations of artisanal craftsmanship. These include hand distressing, embroidery, beadwork, and other embellishments that require time and patience to achieve perfection.

  1. Washing Process:

After the garments have been assembled , they undergo multiple washes with various levels of abrasion and dye application to achieve the desired color and texture. This also ensures that the jeans have a soft, lived-in feel from the very first wear.

  1. Quality Control:

Every pair of Good American jeans goes through rigorous quality control checks to ensure that the final product meets their high standards. Each piece is hand-inspected, and any imperfection is fixed before it reaches the customer.

  1. Sustainable Practices:

Good American is committed to sustainable production practices, and their denim manufacturing process reflects this philosophy. They use state-of-the-art machinery that minimizes water consumption, waste materials are recycled or repurposed, and they partner with ethical factories where workers are treated fairly and paid a living wage.

Inclusivity and diversity in the design and sizing of their collection

Inclusivity and diversity are two hot-button topics in the fashion industry, and for good reason. In recent years, there has been a growing demand for more inclusive and diverse representation in the fashion world. This demand is not only reflected in the models walking down the runway but also in the design and sizing of clothing collections.

Good American, a premium denim brand co-founded by reality TV star Khloé Kardashian and businesswoman Emma Grede, has made inclusivity and diversity a cornerstone of their brand since its launch in 2016. The brand has been recognized for its size-inclusive collection that caters to women of all sizes, ranging from 00 to 24.

The journey of Good American’s denim collection started with a simple yet powerful mission: to celebrate women of all shapes and sizes by offering them high-quality, stylish denim pieces that fit well and make them feel confident. Unlike many other brands at the time, Good American did not want to limit their range to just “straight sizes”, which typically refer to sizes between 0-12. Instead, they wanted to create an inclusive selection that would cater to every body type.

To achieve this goal, Good American enlisted a team of fit experts who spent over six months studying different body types and perfecting their designs. They also conducted extensive fittings on real women with various body shapes – from curvy hourglass figures to pear-shaped bodies – ensuring that every piece flatters different silhouettes.

But creating an inclusive range didn’t stop at just offering a broader range of sizes. Good American also ensured that their clothing was truly diverse by using models from all walks of life in their campaigns and on their website. This included models of different ethnicities, ages, and body types.

In addition to size inclusivity, Good American has also been actively promoting diversity in the fashion industry. They have partnered with organizations like Dress for Success and The Women’s Empowerment Network, supporting women in need and empowering them through mentorship programs and job trainings.

Celebrity collaborations and endorsements

Celebrity collaborations and endorsements have become a common occurrence in the fashion industry, with big name brands collaborating with popular personalities to promote their products. Good American‘s premium denim collection is no exception to this trend, as they have successfully partnered with several high-profile celebrities to create unique and eye-catching pieces.

One of the most notable collaborations for Good American was their partnership with reality TV star and businesswoman Khloe Kardashian. As the face of the brand, Khloe has been heavily involved in designing and promoting Good American‘s denim line since its inception in 2016. Her personal style and body positivity message align perfectly with the brand’s values, making her an ideal ambassador for their products.

The collaboration between Khloe Kardashian and Good American has resulted in numerous successful collections, including the popular “Good Waist” line which features high-waisted jeans that are designed to hug curves in all the right places. With Khloe’s influence and loyal fan base, these jeans quickly became a must-have item among women of all shapes and sizes.

In addition to working closely with Khloe Kardashian, Good American has also collaborated with other prominent figures such as supermodel Ashley Graham. Known for breaking barriers in the fashion industry by promoting body diversity and inclusivity, Ashley was a natural fit for Good American‘s philosophy of celebrating all body types.

Together, Ashley Graham and Good American created a collection that includes size-inclusive styles ranging from 00-24. This collaboration not only highlights the brand’s commitment to providing options for all sizes, but also promotes a positive and empowering message for women to feel confident in their own skin.

Other celebrity endorsements for Good American include actress and model Olivia Munn, who partnered with the brand to design a limited edition denim jacket that benefitted charitable organizations. Model Karlie Kloss has also been seen sporting Good American‘s denim, showing the brand’s appeal among high-fashion models as well.

Overall, Good American‘s collaborations and endorsements with popular celebrities have helped establish the brand as a major player in the fashion industry. By partnering with notable figures who align with their values of inclusivity and body positivity, Good American has not only gained exposure but also solidified their position as a brand that is dedicated to making women feel confident and comfortable in their own skin.

The impact of Good American on the fashion industry and body positivity movement

The impact of Good American, a premium denim collection founded by Khloe Kardashian and Emma Grede in 2016, on the fashion industry and body positivity movement has been significant. From its inclusive sizing to its dedication to promoting body diversity, Good American has made a name for itself as a brand that prioritizes inclusivity and empowerment.

One of the key ways in which Good American has made an impact on the fashion industry is through its commitment to offering a wide range of sizes. Unlike many other brands that prioritize standard sample sizes or limit their size ranges, Good American offers sizes from XXS to 5XL. This level of inclusivity is not only rare in the fashion industry but also necessary in order to truly promote body positivity and representation for all women. The brand’s size-inclusive approach has garnered praise from customers who have struggled with finding jeans that fit their bodies, regardless of shape or size.

In addition to its extensive size range, Good American is known for using diverse models in their campaigns and advertisements. Rather than relying on traditional “thin” models commonly seen in mainstream fashion, the brand features women of different ages, races, heights, and body types. By showcasing such diverse representations of beauty in their marketing strategies, Good American challenges societal beauty standards and reinforces the message that every woman should feel confident and beautiful regardless of her appearance.

Moreover, Good American has actively promoted body positivity through various initiatives and partnerships. In 2018, they collaborated with sportswear brand Puma on a size-inclusive activewear line, further emphasizing their commitment to inclusivity and diversity. The brand has also used its platform to raise awareness and funds for organizations that promote body positivity, such as Girls Inc. and the Movemeant Foundation.

Good American‘s impact on the fashion industry can also be seen in other brands following suit with their size-inclusive approach. Many retailers have expanded their size ranges or launched separate plus-size lines in response to the growing demand for more inclusive fashion options. This suggests that Good American‘s influence on the industry has sparked important conversations about representation and diversity in fashion.

On a larger scale, Good American‘s success has played a role in shifting societal perceptions of beauty and body image. By prominently featuring diverse models and promoting body positivity, the brand has helped to break down narrow beauty standards and promote self-love and acceptance. This message resonates with consumers, particularly young women who are often bombarded with unrealistic and harmful beauty ideals.

Other products offered by Good American (swim, shoes, bodysuits, sweats)

In addition to their famous premium denim collection, Good American also offers a wide range of products including swimwear, shoes, bodysuits, and sweats. Each of these categories is carefully crafted with the same attention to quality and inclusivity that has made Good American a leader in the fashion industry.


Good American‘s swim collection features a variety of styles for all body types. From bikinis to one-piece swimsuits, each piece is designed with comfort and support in mind. The brand understands that finding the perfect swimsuit can be a daunting task for many women, which is why they offer sizes ranging from XS to 4XL. This range ensures that every woman feels confident and beautiful when hitting the beach or pool.

But it’s not just about size inclusivity – Good American also prioritizes sustainability in their swimwear designs. All swim pieces are made from eco-friendly materials such as recycled nylon and polyester to reduce their environmental impact without compromising on style.


Good American‘s shoe collection includes everything from stylish heels to comfortable sandals. With an emphasis on versatility and comfort, each pair is thoughtfully designed with the modern woman in mind. The shoes feature high-quality materials like genuine leather and suede, ensuring durability and longevity.

Just like their clothing collections, Good American shoes come in a wide range of sizes (available up to size 15) making them accessible to women of all shapes and sizes. Whether you’re looking for everyday wear or something more dressy, there ‘s a shoe for every occasion in their collection.


Good American‘s bodysuit collection features a variety of styles, from basic tank tops to plunging v-necks. Made from soft and stretchy fabrics, these body-hugging pieces are designed to flatter and enhance the body’s natural shape. The brand offers sizes ranging from XS to 4XL, making it easier for all women to find the perfect fit.


Known for their emphasis on comfort and inclusivity, Good American‘s sweats collection is no exception. Their sweatshirts and sweatpants are made with soft, high-quality materials that are both cozy and stylish. The brand offers a wide range of sizes, from XS to 4XL, ensuring that every woman can enjoy the ultimate loungewear experience without sacrificing style.


From its humble beginnings with a focus on inclusivity and body positivity, Good American‘s premium denim collection has become a staple in the fashion industry. Through their innovative techniques, sustainable practices, and dedication to celebrate all shapes and sizes, they have revolutionized the concept of luxury denim. As we continue to support brands that promote diversity and ethical production methods, let us also celebrate Good American for breaking stereotypes and setting new standards in the fashion world. So next time you slip into your favorite pair of Good American jeans, remember the incredible journey it took from cotton to catwalk.

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